New Delhi: The Board of Control for Cricket in India ’s ( BCCI ) move to name its AI-driven robot dog ‘ Champak ’ has led to it being dragged to court over alleged trademark infringement issues by a renowned children’s magazine of the same name.
The Delhi High Court heard the suit on Wednesday and sought the stand of the cricketing body, even as it declined to issue any interim stay. Justice Saurabh Banerjee observed that “Champak was an existing brand name since eternity” while asking the BCCI to file its written statement in response to the plea within four weeks.
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Further hearing will be on July 9 on the plea filed by Delhi Press Patra Prakashan Pvt Ltd , which has been publishing ‘Champak’ magazine since 1968.
The publisher claimed that the commercial usage of the name amounts to dilution of the publication’s registered trademark and has tarnished its image. However, the court remarked that the publication failed to show the existence of a commercial gain in using the name, as it was adopted after an online poll.
During the hearing, the judge also pointed out that even cricketer Virat Kohli’s nickname is ‘Chiku’, which is also one of the popular characters in Champak magazine.
Senior advocate J Sai Deepak, who appeared for BCCI, opposed the plea, saying Champak was the name of a flower and people associated the robotic dog with a character of a TV series.
The Delhi High Court heard the suit on Wednesday and sought the stand of the cricketing body, even as it declined to issue any interim stay. Justice Saurabh Banerjee observed that “Champak was an existing brand name since eternity” while asking the BCCI to file its written statement in response to the plea within four weeks.
Go Beyond The Boundary with our YouTube channel.
Further hearing will be on July 9 on the plea filed by Delhi Press Patra Prakashan Pvt Ltd , which has been publishing ‘Champak’ magazine since 1968.
The publisher claimed that the commercial usage of the name amounts to dilution of the publication’s registered trademark and has tarnished its image. However, the court remarked that the publication failed to show the existence of a commercial gain in using the name, as it was adopted after an online poll.
During the hearing, the judge also pointed out that even cricketer Virat Kohli’s nickname is ‘Chiku’, which is also one of the popular characters in Champak magazine.
Senior advocate J Sai Deepak, who appeared for BCCI, opposed the plea, saying Champak was the name of a flower and people associated the robotic dog with a character of a TV series.
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